Wait, no, that isn’t right, social media was not the marketing tool it is in its current form. Now we are onto something, but nobody really knows about it yet.īernerd Garsen did what any entrepreneur would do and hit social media. In 2013, it was proven to conform to the rules of golf. Garsen believed he had created a better device, and that it would become successful at every level of the game and that means the USGA needs to see it. Taped up and ready to roll, it was time to get approval from the governing body. In our Brand Story features, we like to keep a solid timeline, so to have an idea, we are in the 2012-2013 time frame. But the first time I put a prototype on a shaft, it was pretty funny, the solvent dissolved the glue and I had to tape the pieces back together to continue testing!” I took the prototypes out on the putting green to test them out and get feedback from my eager clients. This relieves arm and shoulder tension, and inhibits wrist action, which takes “the hands out of the putting” and promotes shoulder rotation, creating a solid putting stroke, which gives you a one-piece feel, leading to a more consistent stroke.
It turns your elbows into your body and sets your shoulders back. Unlike the traditional putter grip, the Edge forces your thumbs onto either side of the top ridge, so the palms open up, face each other and the wrists settle into a neutral position. “To create the prototype, I cut up several rubber grips and glued the pieces together with shoe glue to form and sculpt what eventually evolved into my brand’s first putter grip, the Edge. Rather than try to detail what went into the first Edge putter grip, here is Bernerd Garsen to explain. Cut, paste, weld, glue, draw, we have seen it all. If you have followed our Brand Story features in the past, you have learned that creating prototypes is never as glamorous as it sounds. What would become the Edge, the first Garsen Golf putter grip. This gave him the idea behind the idea so to speak. The amount of difficulty that exists for proper setup and consistent stroke spanned across everybody that Garsen was working with. Every golfer struggled with the same universal issue…PUTTING! Yet one glaring item stood out over every other aspect of the game. Having the ability to work with students at every imaginable skill level, Garsen learned quite a bit.
Those that know the area, know that it is extremely affluent, and the golf craving never stoped.
#Edwin watts golf pro
One of the Original Prototypesįrom there, Bernerd Garsen put his teaching skills to the test, becoming assistant pro at the Links at Fisher Island. If you are waiting for grip talk, it’s coming, we swear. He found employment at Doral Resort and Spa, working outside, which allowed him to continue to hone his craft as a golfer. Garsen went back to his roots and love of the game of golf. What does a model do? Researching this, sadly I have flashbacks of the comedy Zoolander and that doesn’t help anybody. We won’t relive that day for the purpose of the piece, but for Bernard Garsen, that meant employment came to a literal halt. Like many that traveled for work, that all came crashing down on September 11th, 2001. The modeling career pursuit did not slow down, working with national brands such as Master Card, Hilton Hotels and many others. From BMW Motorcycles to Giorgio Armani and everything in between, the tenure was successful.Ĭoming back to the US in 1995, Garsen relocated to Miami, FL. This lasted for over a decade and the brands are a who’s who of products that you probably saw throughout the time period. Hired by international fashion and lifestyle brands throughout Europe, Garsen found himself traveling between Germany, France, Greece and South Africa, while making his residence in Barcelona, Spain. As he became an adult, his path took him towards modeling and it went global. He had a passion for it, that despite the twists and turns of his career, never wavered.
Bernerd Garsen grew up in California playing golf with his father.
0 kommentar(er)
